Ride On: the infotainment e-mag for indoor cycling enthusiasts


Issue #5 is ‘hot off the press’ and will join a series of very positively received e-magazines from Body Bike. RIDE ON is a sleek designed and well maintained (free of charge) magazine packed with trends, news, interviews and much more about indoor cycling in the world of fitness. To make you extra curious: in issue #4 there’s an interview with our CEO Peter van der Steege.

Body Bike

BODY BIKE International is a leading manufacturer of hand-built indoor bikes, based in the north of Denmark, in Frederikshavn. They design their fitness bikes following Scandinavian design trends: simplicity and functionality are key in every step of the process.

Independent and best in the field

One year after the first publication of the magazine, RIDE ON had matured into a magazine that has to be viewed with respect. The aim of the magazine is on enthusiasts of indoor cycling and cycling instructors. While free of charge, the magazine is filled to the brim with interesting interviews, newsworthy articles and story’s about the latest trends

RIDE ON is editorially independent and focusses on the best in the field when it comes to indoor cycling; always on the cutting edge when it comes to fine authorship and interesting consumer-oriented news. Peter van der Steege was asked for an interview in issue #4 about ‘The power of the brand’. Peter gives an example of Coca-Cola: ‘’whether you drink it or not, Coca-Cola will mean something to you. That’s the power of a brand.’’ RIDE ON issue #4 is available right here!

Free subscription

The E-mag ‘RIDE ON’ is available for all who are interested. Do you want to stay up to date with the newest editions without any obligations? That’s great, you can subscribe with your e-mail. This way, you will automatically receive the latest edition of RIDE ON in your inbox.

Street photographer without a camera

streetphoto iphone italia

I’m a photographer with an deep rooted passion for street photography, but you won’t spot me on te streets with a full frame DSLR, or a retro looking Fujifilm camera. It’s not that I don’t have them, but most of the time they are tucked away safely. They’re not easy to carry and can be quite complicated to use when you want to take a snapshot. I have to confess that I did not even take them with me on holiday for the last two years. In fact, most of the pictures I take these days come from my iPhone. Since I exchanged my Nokia for an iPhone 3GS 3,2MP (back in 2009) I have left the heavy and expensive equipment at home. Read More

Getting insights into your own brand with the 13P model

For every brand out there it is of great importance to be and stay healthy. Because drinking a lot of water and exercising regularly doesn’t do the trick, you have to apply other measures to ensure the vitality of your brand. That is why we recently proudly introduced our own ’13P model’. Read More

Personal branding like a Pro

personal branding like a pro fitbrand fitbrandagency branding design fotografie webdesign

On December 12th the year will be closed with the last LAPT-convention of 2015. The subject of this edition: ‘Lifestyle & Nutrition’.  LAPT trained more a hundred Personal Trainers over the last few years, and they helped them achieving a maximal return of their Personal Training career.

As a non-member of LAPT you can profit from the knowledge of top presenters as well, among which: hormone expert Ralph Moorman, world champion kickboxing Rico Verhoeven, researcher Jan Middelkamp and the author of Sitting is Killing Arto Pesola. We can have a talk during my workshop about personal branding. The goal: search for your own strengths and weaknesses, and how this self-knowledge can help you create new chances. And subsequently to put down your PT business on the market even better than before!

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A glimpse behind the scenes of a photoshoot

At Fitbrand we love it when a photoshoot goes smoothly. But to ensure that the client gets what he or she wants, we need good management. Because you want to use your time in the studio as efficiently as possible. And when something does go wrong, you instantly need to know what the other options are.
Don’t feel like reading the full article? Watch the video! Read More

Thank you Nienke!

intern Nienke stagiaire fitbrand fitbrandagency branding design fotografie webdesign

Nienke has been an intern at Fitbrand since the end of January. Last week she turned in her internship report for her study Graphic Design at the Cibap in Zwolle. And that’s an occasion we would like to spend a moment on at Fitbrand. Even though she’s not gone yet, fortunately.
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Personal branding – Working on your own brand

personal branding werk aan je eigen merk fitbrand fitbrandagency branding design fotografie webdesign

Personal branding has been hot for a while now, nothing new about that. We live in an era where it’s more about you and how you look to other people.

For example: Because of the rise of internet and social media, we continuously get an overload of new blogposts from bloggers located in every corner of the globe. Photographers, fashion bloggers, make-up experts who show you how to get your photography, make-up and styling perfectly organised. And if there’s still a wrinkle visible, you just follow a tutorial from a Photoshop-master. These bloggers have online authority, therefore they have secured a strong brand for themselves.

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Time for 360° photography

At Fitbrand we love photography. Trying new gadgets is also a part of photography. Because Angelo Roga brought his new 360 degrees camera, we decided to try it out and snap a few pictures. This is also a part of the job. It took the attention of the whole team today.

It’s a hard job, but someone has to do it.

Fitbrand Crew – Fitbrand Crew