House Of Workouts (HOW) consists of a team of clubmanagers, physiotherapist and sports professionals. Their main goal is to provide fitness entrepreneurs with high quality knowledge about group lessons. The package of group lessons contains among other things: XCORE, BRN and LXR. HOW offers trainers the opportunity to expand their professionality by acting as a knowlegde institute. Fitbrand took care of every aspect of the branding: photo- and videoshoots, a new website, corporate identity, logo, copywriting, animations and a new name.