Brand identity personal training concept Qubic

Fitbrand recently worked on a brand identity for a scalable personal trainer concept. With this concept, everyone trains in his or her own "cube" and a club can place multiple Qubics in the venue. Fitbrand was responsible for the name, logo and vintage look and feel. By the way, we also took care of the photography, but more on that at PIX PT Box.

Qubic sounds like the word cube and immediately evokes associations with the concept of space and volume. That you need a limited space for Qubic makes the concept attractive to personal trainers, a place where their clients can train with all accessories at their fingertips. The private nature of Qubic emphasizes its intimate and exclusive (just for you) character.