Online and offline marketing campaign Pixformance Sports
The Pixformance Station delivers total fitness and rehabilitation in an easy-to-own machine. It won the FIBO Innovation Award 2014. In the following years, the very successful German franchise chain Mrs.Sporty became Pixformance equipped. In 2017 Pixformance felt the time was right to spread its wings to the Netherlands. They asked Fitbrand to set up a B2B online and offline marketing campaign for them. We have chosen to work with different channels and media based on a broad online marketing strategy.
The ‘Insights’ campaign was very extensive and included a Facebook advertising campaign, Google display campaigns, videos, e-books with insights. We also used “old school” advertisements and editorial articles in the Dutch magazine ‘Bodylife’. All the campaign items were planned at the right time and in the right order to target fitness club owners at the Pixformance as a revenue model for their club. The target group was also provided with knowledge about the importance of focussing on the right members through the Insights campaign. In addition, we developed and implemented a brand new website for Pixformance with its own multilingual CMS.
Client: Pixformance Sports GmbH Fitbrand: Branding, Web development, Copywriting, Video en Ontwerp Website: pixformance.com