Branding, Brand identity, Brand strategy
Brand strategy and brand identity Farmer & Chef
Fresh from the farm and prepared locally by the chef
Boer & Chef aims to become the connecting logistical link between farmers and chefs in the Northern region in order to combat short-chain fragmentation and also to become a knowledge partner in the field of local, honest and nutritious products. The goals are ambitious: Farmer & Chef aims for sustainable growth in which 100% of our sales come from local products, including out-of-season products, invest in processing possibilities in the region and strive for optimal satisfaction of all our employees.
We provide flavorful connections
At Boer & Chef, we believe that food is much more than just the ingredients on the plate. At Farmer & Chef, it's all about provenance, taste experience, ecological impact and health value. We strive to be the most trusted and innovative partner helping entrepreneurs and chefs stand out with local, honest and nutritious food.
Farmer&Chef is not just another business, it is a lifeline for lovers of food excellence and sustainable agriculture. Its mission is clear: to bring high-quality, local produce directly to customers. Boer&Chef aims to connect farmers who share their sustainable values with chefs who strive for culinary perfection. Fitbrand helped with this by working on a rock-solid brand strategy and brand identity.
We were eager to put Boer&Chef prominently on the map, so we began the transformation of the name into a full-fledged brand. Think deep rooting on the mission and vision, proposition, core values and goals for the next two years. But we also worked on a major upgrade of the logo and the resulting complete identity.
Client
Farmer & Chef
Industry
Food Transition
Tags
Branding, Brand identity, Brand strategy
Website
www.boerenchef.nl
"As owner of Farmer & Chef, finding the right partner for our brand strategy and identity was crucial. Fitbrand fulfilled this role with verve. Their approach was not only creative and innovative, but also deep and strategic. They helped us make Farmer & Chef more than just a name; it is now a brand with a clear mission, vision and identity.
Working with Fitbrand has helped us clarify our core values and goals and has enabled us to stand out in a competitive marketplace. The transformation of our logo and overall brand identity has not only improved our appearance, but also our commitment to our customers and partners. Fitbrand's understanding of branding and their ability to translate our unique values and goals into a visually appealing and cohesive brand identity is remarkable. Their dedication to our success and expertise in branding have left an indelible impression on us. We are proud of the collaboration and the results. Thanks to Fitbrand, Farmer & Chef is now firmly on the map as the connecting link between farmers and chefs in the Northern region."
- Jordy Muus, Managing Director Farmer & Chef
