With each new website you actually enter the same process. What do you want to say, and how do you want to show it? You will find the most suitable design. You will discuss the possible design in a team. You will create a brand new design. You will start building the website.
You will write a lot of new text. Testing, adjusting, more testing, etc. And then you will still encounter small problems. Does the text really look good on all screens? Are there any spelling mistakes?
You may think its so good now. Well, maybe the pictures may be slightly lighter. And those quotes were so nice, why do not we use them anymore? You are your most difficult customer. And we need to do something about it.