A good brand strategy gets the heart of your brand beating

How can your brand get even stronger? That's the question at the heart of every day at Fitbrand. At Fitbrand, we have the ideal combination of specialist and strategic knowledge. We are ready to help you make the right start together with a sophisticated brand strategy.

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How does brand strategy make a difference for you?

A distinctive brand strategy is important to target the right audiences in an increasingly crowded marketplace. Your own well-developed brand strategy is a solid foundation for short- and long-term goals.

Do you dare to establish your brand from the reasons for your existence and a mission statement that gives you hands-on experience to kickstart your business? Then make sure your brand has a unique, distinctive position in the market from the get-go.

For a well thought out strategy for your brand, we at Fitbrand are always here for you. We've put quite a bit of mileage into this and have been behind the launch of more than 75 successful brands.

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Schedule a free consultation

Schedule your appointment here and find out in 30 minutes how we can help you get your brand strategy right.

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We are working on a clear plan

Fitbrand's team is full of experts who love to get the heart of your brand beating. When we get to work on your brand strategy, we work on the following 6 things, among others, that will be included in the end result and will help you get off to a good start with your own business:

Original stylescapes

Fitbrand will design up to 2 unique style scapes for you that match your brand's chosen positioning.

Personas

Make your target audience visible to yourself through real buyer personas. Personas are central to positioning your brand.

Own Roadmap

Fitbrand designs a comprehensive roadmap for you. This roadmap includes your purpose, mission, vision and much more.

Brand archetype

Give your brand a personality with a brand archetype. A well-developed archetype for your brand gives direction to all your marketing and communications efforts.

SWOT analysis

See at a glance where opportunities lie for your brand and what needs extra attention. A SWOT analysis gives direction to the positioning of your brand.

Tone of Voice

Determine the Tone of Voice of your brand. With this, you create the way your brand addresses the target audience. It becomes the personality of your brand.

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Your brand strategy in excellent shape

Fitbrand has helped countless entrepreneurs and start-ups create a brand strategy based on the central idea that we "Do everything for a strong brand". To do this, we work with a team consisting of branding, marketing and design specialists who are eager to help you establish a brand strategy that will help you become successful and make money for the long term.

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Why should I invest time in a brand strategy?
A solid foundation is the foundation of your business. The core of your brand positioning is important to ensure that your brand stands out. Fitbrand has more than 30 years of experience in branding and design and knows exactly what it takes to build the foundation.
Is Fitbrand the right party for me?
Fitbrand has everything you need to build your brand right. From a crystal clear brand strategy session to a complete logo design. From a complete photo shoot to a recruiting promo clip. From a social media grid to a complete website. We take care of your branding from A to Z. Nowhere will you find so much knowledge and craftsmanship under one roof. In addition, we have extensive knowledge of the market, giving you an edge over the competition.
In what industries does Fitbrand have experience?
Fitbrand has delivered more than 100 brands over the past few years. These brands are very diverse and have all been given their own unique brand strategy as the golden foundation, allowing them to excel in the market today. From branding various sports brands to setting up a brand identity for an online bed store, nothing is too crazy for Fitbrand.

Success in 7 steps with your brand strategy

We have successfully launched more than 75 brands in recent years, so we know what we are talking about. For new brands or concepts, we always work with our proven "7 steps to success with your brand strategy" method. Read here how we approach it.

01

Brand strategy workbook

A good start is half the battle, which is why we provide a good start through an interactive workbook. We collect all important information about your brand using an interactive workbook. The workbook is the basis for the live session on location.

02

Brand strategy session

We work together on location during the live strategic to further develop the brand strategy for your company. For this, the workbook is the golden foundation. Thus, we will work on the heart of your brand, your target groups, the competition, brand archetypes, brand personality and much more. These sessions average 3 to 4 hours.

03

Debriefing

After the live session, we focus on fleshing out all the input gathered from the workbook and the strategic session. We share those outcomes with all stakeholders and clarify the steps we plan to take. The goal then is to be able to validate all the input and feedback.

04

Personas

We create up to 5 different buyer personas that represent the characters of the audiences your brand wants to reach. These personas are central to your brand's overall look and strategy. We prefer to interview your client ourselves because then you know your company is getting the input you really need to target your marketing.

05

Brand positioning

Together, we develop the positioning of your brand. The value proposition of your brand is central to this. Your mission, vision and core values, strategic objectives, personas and tone of voice come together in an appropriate canvas. This canvas forms the basis of the roadmap we will set up.

06

Visual Stylescapes

We deliver a design moodboard with a collection of images, textures, typography and colors that communicate the look and feel of your brand. This mood board defines the visual direction of the brand and gives you a clear picture of the final product. This is not yet a brand, but it gives you the right direction.

07

Final Presentation and Roadmap

This is the time when, as a team, we can start making the possible next steps to really give your brand a face. Moreover, you will receive your own roadmap with the chosen route for the future. In it we show you how you can walk the route. You always receive the end result in print. And many of our clients hand out the roadmap to anyone new to the team.

Schedule a free consultation

Schedule your appointment here and find out in 30 minutes how we can help you get your brand strategy right.

Schedule appointment

What our customers say

Brand identity Activio

"The Fitbrand team with Peter van der Steege, Melinde Meinen and many more are highly competent, service- and open-minded and fully professional in what they do. They helped our company Activio International AB with a new logo, corporate identity and website. I can only say I´m very happy for the overall work they accomplished and for the relationship we built beside the work."

- Moris Lahdo, CEO Activio International AB

Brand identity Voys

"Together with Fitbrand, we went in a different direction in terms of branding. We no longer wanted to be "middle-of-the-road" and we wanted to be more colorful. We oriented ourselves with several branding agencies but got back from most of them that only a complete rebranding would be the solution. Because Fitbrand asked the Why question over and over again, it became clear to them that Voys did not need a rebrand but rather the right structure and a set of good guidelines. Everyone at Voys now works with the new brand manual. We are very happy with that."

- Wouter Brem, speechmaker and marketer Voys

Brand identity House of Sleep

"Fitbrand helped us to give a recognizable and distinctive face to our company House of Sleep. (houseofsleep.eu) Besides developing the logo, corporate identity and all visuals, Fitbrand is also a very fine sparring partner for us to make strategic choices. So our collaboration has added value not only in the rebranding, but also in the period afterwards. I am a fan and can highly recommend Fitbrand to anyone who sets the bar high."

- Floris Wouterson, Founder & owner House of Sleep

Brand identity Borgor

"We would like to thank Fitbrand for their stimulating thinking along with our brand and the right look and feel. They provided a fantastic logo redesign and a very nice style guide that have given us hands and feet to better highlight our offerings and beautiful location to our target audience."

- Patrick, owner BØRGØR Groningen

Frequently Asked Questions

What is included in brand strategy?
To develop a long-term brand strategy, the heart of the brand and your value proposition are central. The mission, vision and core values, strategic objectives, buyer personas and tone of voice come together in an appropriate end result with an eye on the future.
Why is brand strategy important?
These days there are millions of brands around the world and you need to make sure you stand out from the crowd. This won't happen overnight, of course, but with perfect, unique positioning of your own, your brand is more likely to be a success.
When will my brand be ready?
A brand is actually never finished, but you can count on the fact that when we get to work for a new brand, depending on the scope of the assignment, we take on average between 6 to 10 weeks to develop everything for you.

What is Mono Branding?
Mono Branding is a strategy that comes from brand strategy. All the products you release are given the same brand. Companies that choose mono branding are often a large and well-known brand with several products in the range.
What is a Stylescape?
A design moodboard on with a collection of images, textures, typography and colors that communicate the look and feel of your brand. This moodboard defines a complete visual translation of the brand and gives you a clear picture of all the possible end products to be delivered.
Is the design of my Stylescape unique?
We always create a unique and distinctive stylescape for your brand strategy. For larger assignments, two or more of our designers always work on different proposals.

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Fill out this form and find out during a 30-minute call what we can do for your brand strategy. We will of course get back to you as soon as possible.

Phone
085 080 5246

Email
info@fitbrand.nl