Privacy- and Cookiestatement

Fitbrand, the leading agency for branding and design of fitness, sports & health concepts, based at Haddingestraat 16, 9711 KD Groningen, the Netherlands, is responsible for the processing of personal data as reflected in this privacy statement. Fitbrand takes your privacy very seriously! We, therefore, treat your personal data with the greatest possible care and we ensure that they are adequately protected.

In accordance with laws and regulations
In all cases, we comply with the requirements of the European privacy regulation, the General Data Protection Regulation (AVG). The English version is known as the AVG General Data Protection Regulation (GDPR).

Personal data that we process
Fitbrand processes your personal data because you use our services and/or because you provide these data to us yourself. Here is an overview of the personal data we process via the website or via our company: first and last name, company name, address details, telephone number, e-mail address, bank account number and IP address.

Automated decision making
Fitbrand does not make decisions on the basis of automated processing of cases that could have (significant) consequences for people. These are decisions taken by computer programs or systems without a person (e.g. a Fitbrand employee) being in between.

How long we store personal information
Fitbrand only stores your personal data for as long as necessary to be able to offer you the services of Fitbrand. This is also the case for anyone with whom we share your information and who performs services on our behalf. This means that if you no longer use Fitbrand’s services or you no longer wish to receive the newsletter, we will remove your personal data from our systems.

Sharing of personal data with third parties
Fitbrand will share your personal data with various third parties if this is necessary for the execution of the agreement and in order to comply with any legal obligation. With companies that process your data on our behalf, we enter into aData Processing Agreement (DPA) to ensure the same level of security and confidentiality of your data. Fitbrand remains responsible for these processing operations. Companies with which we have a Data Processing Agreement (DPA) are, Foolz, Harvest, Hyperhost, Mailchimp, Marbles marketing, Design Prince and SpinmeFurthermore, we will never provide the information you provide to other parties.


Cookies, or similar techniques, that we use
Fitbrand uses functional, analytical and third-party cookies. A cookie is a small text file that is stored on your computer’s, tablet’s or smartphone’s browser when you first visit this website.

Fitbrand uses cookies with a purely technical functionality. These ensure that the website works properly and that your preferred settings, for example, are remembered. These cookies are also used to make the website work properly and to be able to optimize it. In addition, we place cookies that track your surfing behaviour so that we can offer you tailor-made content and advertisements.

When you visited our website for the first time, we already informed you about these cookies and asked you for your permission to place them.

What kind of cookies are there?

Functional Cookies

Some cookies are indispensable for the proper functioning of the website. Without these cookies, (parts of) the website will not work. Functional cookies may be placed without your permission. These cookies come from and are deleted after the session. We do not share this information with third parties.


Google Analytics Cookies
With Google Analytics we measure how you use and how you found us. We use this knowledge to improve our site. Without these cookies, we miss your data. Because of this, we don’t see how you use our site and you’ll have to wait longer for improvements. These cookies come from Google and are deleted after a maximum of two years.

Google does not share anonymous data with third parties. For more information, please refer to the privacy policy of Google.

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Google Analytics Remarketing cookies
With Google Analytics we measure how you use or our webshop. We use this knowledge to help you choose the product that best suits your needs. And to show your offers of products you may be interested in. Without this cookie you will miss personal recommendations on our websites, in our newsletter and in e-mails with personal tips. These cookies come from Google and are deleted after a maximum of two years.

Google does not share anonymous data with third parties. For more information, please refer to the privacy policy of Google.

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Third-party Cookies

Our website may include AddThis functionality to share images or pages on social networks such as Facebook, Twitter, Instagram. These functionalities work through a code that comes from AddThis itself. Cookies are placed via this code. We have no influence on these cookies.

Blocking of Cookies

Most internet browsers can be set so that cookies are not accepted or that you are informed when you receive a cookie. Please note that certain parts of the website will not function or will not function optimally when you block cookies. The way in which you can disable cookies varies from browser to browser.

Deleting cookies afterwards

After visiting the website, you can choose to delete the cookies from your computer. How to do this varies from browser to browser.

Viewing, modifying or deleting data
You have the right to access, correct or delete your personal data. In addition, you have the right to withdraw your consent to the data processing or to object to the processing of your personal data by Fitbrand, and you have the right to data transferability. This means that you can submit a request to us to send the personal data that we have about you in a computer file to you or to another organisation you have mentioned.
You can send the request for access, correction, deletion, data transfer of your personal data or request for withdrawal of your consent or objection to the processing of your personal data to [email protected]
In order to be sure that the request for inspection has been made by you, we ask you to send us a copy of your identity document with the request. In this copy, take your passport photo, MRZ (machine readable zone, the strip with numbers at the bottom of the passport), passport number and Social Security number (BSN) in black. This is to protect your privacy. We will respond to your request as soon as possible but within a maximum of four weeks.


It is advisable to consult this privacy statement regularly, as we may change it from time to time.

We hope that with this information we have given you more insight into how we handle your data. Should you have any suggestions for further improvement of the care we would be happy to receive them.

Fitbrand VOF
Haddingestraat 16
9711 KD Groningen
the Netherlands
Phone: +31 50 230 07 37
E-mail: [email protected]