Personal branding has been hot for a while now, nothing new about that. We live in an era where it’s more about you and how you look to other people.
For example: Because of the rise of internet and social media, we continuously get an overload of new blogposts from bloggers located in every corner of the globe. Photographers, fashion bloggers, make-up experts who show you how to get your photography, make-up and styling perfectly organised. And if there’s still a wrinkle visible, you just follow a tutorial from a Photoshop-master. These bloggers have online authority, therefore they have secured a strong brand for themselves.